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Coyote Expands Outdoor Line With Sub-$3K Hybrid Grill

7/07/2013 08:00:00 PM Eastern

CARROLLTON, TEXAS – Coyote Outdoor Living, a three-year-old maker of competitively priced premium outdoor products, has introduced what it calls the first hybrid grill priced less than $3,000 to feature a double-walled, 100 percent stainless-steel split hood and the flexibility to grill and smoke simultaneously.

The new grill, dubbed the Coyote Centaur, is part of Coyote’s latest line of value-added backyard products.

“Our vision is simple: to offer affordable, high-quality products for anyone who wants to build their dream outdoor kitchen,” said Coyote president and co-founder Jim Ginocchi. “Until now hybrid grills were a luxury item, costing upward of $5,000.”

In contrast, the Centaur brings two common outdoor barbecuing styles together under one hood at a suggested retail of $2,999. Features include a 50-inch split hood with two separate fire boxes, each with 600 square inches of cooking space, and two high-performance stainlesssteel “iBurners” on one side for gas grilling and a commercial, fully adjustable charcoal- and woodchip-friendly tray on the other for grilling or smoking.

The product is engineered in the U.S. and carries a lifetime warranty on the iBurners and a limited lifetime warranty on the stainless-steel housing.

Coyote has also introduced an innovative 14-inch dropin griddle with removable drip tray for pancakes, eggs, desserts or sautéing, priced to sell for $249; a 30-inch warming drawer with an internal electric heating element that carries a suggested retail of $1,000; and an outdoor-rated built-in refrigerator that’s front vented with an internal dial for precise temperature control, and is priced hit a $1,099 price point.

Ginocchi, a former construction attorney, learned the barbecue business while working for Home Depot Supply, the home-improvement chain’s commercial arm, and later launched a B-to-B division for Barbeques Galore, a multiregional specialty chain. He co-founded Coyote in 2010 after recognizing an opportunity for a Viking-quality outdoor kitchen at a value-add price point.

“There’s a big gap between big-box grill products and Lynx, Kalamazoo and Viking,” he told TWICE. “But $7,000 is too much for a grill, and you have six or seven companies going after a 5 percent share. We knew the margins dealers want and the price points we wanted to hit. We give you a complete outdoor kitchen with all the features and benefits for the price of one grill.”

Besides the new introductions, upgrades to Coyote’s current line include optional LED backlit knobs for easy nighttime cooking ($200); a stainless-steel drop-in cooler with a fully insulated cooler box and hinged sealed lid ($379); chrome ignitor caps, upgraded from black plastic, for all 2013 C- and S-series models; and a new Coyotebranded badge with a raised letter and leather background.

All Coyote grills are constructed from premium stainless steel with a double-walled canopy and performanceenhanced heat control grids for even heat distribution. C-series models are available in 28-inch, two-burner and 34-inch, three-burner configurations, while the S series adds an infrared sear zone, rotisserie kit, smoker box and interior hood lights in 36- and 42-inch models.

The line is distributed by Purcell Murray, Pinnacle Express, Milestone, Meadow Creek and, effective last May, Ferguson Bath, Kitchen & Lighting Gallery.

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