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Core Brands Close-Up: A Conversation with Paul Starkey

Petaluma, Calif. - In late August 2012, Nortek further consolidated it residential technology brands and changed the brand combination's name from The AVC Group to Core Brands.
 
This group consolidated 10 residential brands from Nortek’s technology solutions segment: Aton, BlueBolt, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech.

 10/10/2012 09:30:51 AM Eastern

Petaluma, Calif. - In late August 2012, Nortek further consolidated it residential technology brands and changed the brand combination's name from The AVC Group to Core Brands.
 
This group consolidated 10 residential brands from Nortek’s technology solutions segment: Aton, BlueBolt, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech.



Nortek said that combining its audio, power management, and control brands would leverage economies of scale and strengthen the group’s ability to invest in new technologies and marketing programs.



To read the complete story please visit Residential Systems.

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