Portland, Ore. - Consumer
Cellular, which targets the 50-plus age group with an unusual no-contract
postpaid service, has launched its second smartphone as part of a planned
The MVNO launched the Android-based 3G LG Thrive at $90 plus a one-time
$35 activation fee. It joins the company's first smartphone, the 3G Motorola
Bravo, whose price was just reduced to $140 plus $35 activation fee.
The Android-based Bravo, which was the company's first 3G
phone, was originally launched last year at $165.
In 2012, the company will make
the switch to an all-3G lineup and expand its smartphone selection while it
continues to expand beyond its direct-to-consumer roots by rolling out sales
through online and brick-and-mortar retailers, CEO
John Marick previously told TWICE.
The Thrive features a 3.2-inch touchscreen, Wi-Fi,
3.2-megapixel autofocus camera and camcorder, access to the Android Market for
apps, and the preloaded subscribers-only My Consumer Cellular app, which lets
users access billing and account information, usage stats and scan-capable AARP
information for member benefits
Consumer Cellular offers only
postpaid no-contract plans over the AT&T network, appealing to older
consumers who have good credit but don't like contracts.