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Cobra Ships New GPS

9/27/2006 07:36:00 AM Eastern

Chicago - - Cobra said it is now shipping the NAV ONE2500 portable GPS with optional real time traffic capability at $499.

It is the first of several new GPS devices to be offered by Cobra over the next few months, said the company.

Cobra has added several new features to the NAV ONE2500, since it was first announced earlier this year. It now offers an advanced point of interest (POI) feature that lets users locate their favorite “brand” of stores, restaurants and other locations (such as Home Depot or Dunkin Donuts, as examples). To find an Audi dealer, users can hit an Audi button; “You don’t need to know the name of the dealer,” explained Cobra director of navigation Dave Marsh.The unit can access up to 600 brands.

Cobra says the NAV ONE2500 also offers a “Compare Routes” feature that displays routing alternatives that take into account traffic flow and offer estimated times of arrival (ETA).When traffic impacts a route so that it will change the ETA to an amount that is preset by the user, he is then presented with alternate routes, each with a corresponding ETA, said Marsh.

The NAV ONE 2500 offers a SecureDigital card slot for a wireless card and advanced travel cards to be available in the next few months. It also offers extreme temperature durability so it may be left in a vehicle overnight.

The optional traffic receiver has a suggested retail price of $99.95 with an annual traffic service subscription fee of $59.99 a year.