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Cobra Inks Deal With Aries For Bluetooth Headsets

7/15/2008 09:53:00 AM Eastern

Chicago — Cobra Electronics today announced a licensing agreement with Aries Manufacturing, a supplier of aftermarket wireless accessories, for a line of Cobra-brand wireless phone accessories designed for professional drivers.

The first products to market as a result of this agreement are a line of Bluetooth noise-canceling headsets. Two models are previewed at www.cobrahandsfree.com.

“As a leader in the mobile communications industry and with the increase in hands-free legislation, this was the next logical step in providing a complete line of Bluetooth wireless-technology solutions for the professional driver,” explained Tony Mirabelli, marketing and sales senior VP, Cobra Electronics. “With Aries Manufacturing as a partner, we are able to provide the industry with a high-quality product from a leader in wireless accessories manufacturing."

“The Cobra name is synonymous with quality among professional drivers,” said Tom Novak, president of Aries Manufacturing, “and we are looking forward to continuing to provide high-quality mobile communication accessories for both professional drivers and commuters alike."

The new line of Bluetooth headsets will be available in August. Prices have not yet been announced.