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Clarion Gets Social With Promo Campaign

2/28/2011 03:20:37 PM Eastern

Cypress, Calif. - Clarion is stepping up
its social-media profile with the recent launch of an official Facebook page and Twitter account.

Consumers who follow Clarion's
Twitter account
and "like" Clarion's
Facebook page
will get sneak peeks of new products, learn about the
company's Clarion's participation in consumer and industry events, and learn
about Clarion's sponsorship activities. Consumers will also be able to participate
in contests for Clarion products and participate in on industry surveys.

The social-media campaign, said marketing VP Adam Thomas, "will enable us
to reach a wide range of consumers, including enthusiasts, industry affiliates,
partners, dealers and installers."

Having launched multiple products at CES, he said, the campaign "will
allow us to get information out to consumers quickly."

Clarion Corp. of
America is a subsidiary of Tokyo-based Clarion Co., which has been a consolidated
subsidiary of the Hitachi Group since 2007 and has been in car audio and
electronics since 1940.