twice connect

CinemaNow To Add Online 3-D Content

7/21/2009 10:02:14 AM Eastern
Novato, Calif. - Sonic Solutions said today it will add 3-D entertainment content to its stable of Hollywood to Home digital media applications, technologies and services, including its Roxio CinemaNow Internet-based movie service.
Sonic said the technology is currently available for demonstration purposes, but it plans to eventually provide professional tools for preparing 3-D content for electronic distribution and sell-through services for PC playback.
In that effort, Sonic said it will team with Nvidia to deliver 3-D movie content for playback on specially equipped PCs. The 3-D content from Roxio CinemaNow will be optimized for Nvidia GeForce graphics processing units (GPUs) and the Roxio CinemaNow player will support Nvidia 3-D Vision and 3-D Vision-Ready displays, including the Samsung SyncMaster 2233RZ and ViewSonic FuHzion VX2265wm currently in the market for 3-D gaming.
"Nvidia has pushed technological and design boundaries to deliver an unrivaled 3-D gaming experience," said Ujesh Desai, Nvidia GeForce business VP. "Now, through our collaboration with Sonic and integrated support for Roxio CinemaNow content across our entire line of 3-D Vision-capable GPUs, including the GeForce GTX 295, 285 and 275 processors, we hope to introduce millions of customers to the immersive world of 1080p 3-D premium movies at home."
Sonic Solutions said 3-D movies from CinemaNow will be delivered via the PC, which will decode the content prior to display on both 3-D-ready PC displays and 3-D-ready digital TVs and projectors.
The system will provide a truer 3-D experience than the anaglyph (colored glasses) solutions of the past, Sonic Solutions said.
Sonic also said it is collaborating with consumer electronics manufacturers in order to deliver 3-D content directly to next-generation connected HDTVs and Blu-ray Disc players.
"Technical advancements by industry leaders such as Mitsubishi Electric, Nvidia and Samsung have created the necessary display and processing platforms to bring the 3-D cinematic experience home," said Dave Habiger, Sonic Solutions president and CEO. "Now through Roxio CinemaNow we will enable consumers to conveniently access 3-D entertainment instantly and enjoy its depth and impact on the small screen from the comfort of their couches."
Sonic said its CinemaNow service uses "cloud-based media services" to power devices from multiple manufacturers, forming a connected ecosystem that consumers can use to seamlessly choose, move and view video entertainment.
The CinemaNow ecosystem currently includes PCs, connected TVs, set-top DVRs, Blu-ray Disc and mobile media players from leading manufacturers such as Archos, Dell, Hewlet-Packard, LG, Microsoft, Nintendo, Pioneer, Samsung and TiVo.
Roxio CinemaNow is also used in Internet movie stores for Lionsgate, Warner Bros. and Blockbuster, and is instantly accessible through
Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo