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Chinese Body Inks HDMI License Pact

12/01/2010 08:02:00 AM Eastern

Sunnyvale, Calif. - HDMI Licensing said Wednesday that it has
reached an agreement with the Chinese Electronics Standardization Institute
Technology (CESI Tech) to support and market HDMI technology in China.

HDMI Licensing, which is the licensing agent for the HDMI
standards, said CESI Tech will also work
to promote the HDMI standard to Chinese consumer electronics (CE) and IT
manufacturers, content providers and professional media.

CESI Tech and HDMI Licensing
will also engage in joint activities, including in-depth technical and
marketing training programs, to educate adopters on issues related to product
and marketing compliance with the HDMI standard, HDMI Licensing said.

"Our collaboration with HDMI Licensing enables us to support the
world's leading digital interface standard amongst China CE manufacturers and
underscores our commitment to accelerate the adoption of technology standards
in the spirit of international exchange and cooperation," stated Zhao Xinhua,
CESI Tech president.

CESI Tech is a wholly owned subsidiary of the Chinese Electronics
Standardization Institute, whose main responsibilities are consumer electronics
product testing and industry standard development.

CESI was founded in 1963 as a professional institute for
standardization work in the field of electronics and information technology
under the Ministry of Industry and Information Technology (MIIT), China.

"China represents one of the world's most important markets for
manufacturing consumer electronics and with 30 percent of our adopter base
located in China and growing steadily, this is a market we pay close attention
to," stated Steve Venuti, HDMI Licensing president. "We are extremely pleased
to partner with CESI Tech, a world-renowned agency for research, technology
development and advanced testing facilities, to support our Adopters and help
accelerate the implementation of the HDMI standard."

CESI Tech's services include product certification, quality
system certification, experiments and tests, measurement and calibration as well
as training for the public.