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CES '10 Cuts Its Carbon Footprint With Earth Era

12/16/2009 02:13:02 PM Eastern

CES 2010 Arlington, Va.  -
The Consumer Electronics Association (CEA) plans to reduce the carbon footprint
of the 2010 International CES through a partnership with EarthEra and the
implementation of sustainable and energy efficient solutions.

Owned and produced by CEA,
the 2010 International CES is scheduled Jan. 7-10, 2010 in Las Vegas.

"Every citizen must take personal responsibility for the
environment, and the International CES must ensure we are doing more good than
harm when it comes to the environment in general and carbon emissions
specifically," said Gary Shapiro, president and CEO, CEA.

"We estimate that CES saves attendees about a billion miles
because they don't have to travel around the world for meetings. And to magnify
our positive impact, we have creatively partnered to produce the world's
largest environmentally sustainable trade event."

CEA is reducing its carbon footprint by partnering with EarthEra,
the official Clean Energy Partner for the 2010 CES. EarthEra will issue green
e-certified renewable energy certificates from their wind energy sources to
offset electricity and carbon emissions affiliated with the International CES,
including all show facilities and hotel rooms.

CEA has also donated $50,000 to the Las Vegas Metropolitan Police
Department, Convention Center Area Command, to purchase T-3 Motion electric
vehicles and accessories. Electric police vehicles will reduce use of fossil
fuel powered vehicles and help the environment, the police and the local
community.

"The Las Vegas Metropolitan Police Department is excited to
partner with CEA in deploying 'green' environmentally friendly vehicles as part
of our tourist corridor policing plan," said Capt. Charles Hank, Las Vegas
Metropolitan Police Department, Convention Center Area Command.

CES vendors and facilities are also adopting environmentally
sustainable practices. The Las Vegas Convention Center (LVCC), which
participates in the Environmental Protection Agency's (EPA) WasteWise Program,
will recycle exhibit hall and meeting room materials during all phases of show
activity; The Venetian, which houses high-performance audio exhibits at this
year's show, received silver-certification by the U.S. Green Building Council's
Leadership in Energy and Environmental Design (LEED); Aramark uses biodegradable
utensils and napkins and purchases organic or locally sourced products; and GES
runs 95 percent of all show contracting equipment on clean, natural gas and
will install recycled carpet in CES areas such as registration, TechZones and
CE Spotlights.

The CES show floor will include the Sustainable Planet Spotlight,
located in the LVCC, North Hall. More than 30 companies will be on display in
the Sustainable Planet, featuring the latest technologies including advances in
green building, alternative energy technologies and smart grid technologies.
Additionally, CNET will host a panel on the Sustainable Planet Stage titled,
"Making Electronics Greener One Consumer at a Time," at 2:00 p.m., Friday,
Janu. 8.

The 2010 CES will feature more than 2,500 exhibitors and an
expected 110,000 attendees from 140 countries. As the launch pad of new
technology, the 2010 International CES will showcase some 20,000 new products
across 30 different technology categories. It will also offer more than 250
conferences with 800 industry experts as speakers.

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