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CEA Sees Step-Up Potential To High-Quality Audio

8/05/2011 09:49:52 AM Eastern
Arlington, Va. - Thirty-nine percent of consumers with at least a moderate interest in audio said they are willing to step up to high-quality audio electronics.

However, many consumers need a little education about what constitutes high-quality audio, the Consumer Electronics Association (CEA) said in releasing some details of a consumer survey.

"Sound quality depends on both the audio source and listening device, and manufacturers and retailers have the unique ability to educate consumers on what constitutes high-quality audio," said senior research analyst Ben Arnold. For example, 43 percent of surveyed consumers said FM radio provides superior sound quality, and 46 percent described audio from HDTVs as high quality, he said.

 "Similar to HD and 3D video technology, quality audio is experiential, so we encourage consumers to do in-the-field research," Arnold said. "Hearing the difference among superior audio products can effectively sway consumers to consider and purchase high-quality audio technology."

The association will provide additional survey details in a webinar scheduled for Wednesday, Aug. 10, from 3 p.m. to 4 p.m. EST. During the webinar, Arnold will discuss the profile of audio enthusiasts, what consumers consider elements of a quality audio listening experience, which elements of the experience are most important, and perceptions of which audio formats and devices provide high-quality sound, CEA said.
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