twice connect
careers

CEA Says Sales Hit $96.2B During 2002

1/27/2003 02:00:00 AM Eastern


The consumer electronics industry all but shook off the effects of last year's economic recession, bouncing back from the overall 2001 sales decline to put total factory sales for 2002 at an all-time full-year high, the Consumer Electronics Association (CEA) reported during International CES.

The trade group's preliminary estimate, based on information supplied by its reporting members, put sales for the year at a record $96.2 billion, up 3.7 percent from the results of 2001.

The figures show the 2002 bounce back was led by video products and video games. Higher unit sales volumes in basic analog products, combined with the ongoing demand for digital products such as DVD players, displays and recorders, lifted total factory video sales to a record $20.5 billion, up a steep 17.1 percent from 2001.

The popularity of new high-tech video game systems and software boosted 2002 sales by a solid 15 percent to a new record of $11.5 billion. Gains also were shown by mobile electronics, accessories and home security products, while the dollar value of shipments of audio and home information products declined.

In its first forecast for this year, CEA is looking for total industry sales to post a conservative 3.5 percent rise to $99.5 billion in 2003, with electronic games coming in as the big winner, while overall video hardware sales hold about level with last year's performance. The figures indicate CEA sees a modest recovery for home information products and an easing of the decline in the value of audio product sales.

The CEA looks for the industry to come in with its first $100 billion sales year in 2004, as sales increase by 4 percent. Over the longer range, CEA expects industry sales will show gains of 6 percent in each of the following two years, to put volume for 2006 at $116.3 billion.

(Units in 1,000s, $ value in millions)

2001 Actual 2002 Estimate 2003 Forecast
Unit Sales Factory $ Value Average $ Price Unit Sales Factory $ Value Average $ Price Unit Sales Factory $ Value Average $ Price
Total TV 29,301 9,860 337 32,770 12,796 390 33,062 13,322 403
Total Color TV 29,051 9,845 339 32,545 12,784 393 32,862 13,313 405
Total Analog Color 26,730 6,980 261 28,806 7,693 267 27,752 7,043 254
Direct View 25,797 5,920 229 28,071 6,900 246 27,238 6,550 240
Color Only 21,167 5,130 242 22,888 6,111 267 22,568 5,848 259
TV/VCR Combos 4,630 790 171 5,183 789 152 4,670 702 150
Projection 933 1,060 1,136 735 793 1,016 514 493 959
Digital Color¹ 1,460 2,648 1,812 2,683 4,532 1,689 3,846 5,543 1,441
Total Flat Panel TV 861 217 252 1,056 559 529 1,264 727 575
LCD 845 101 119 965 106 110 1,113 111 100
Plasma 16 116 7,250 91 453 4,978 151 616 4,079
Monochrome TV 250 15 60 225 12 55 200 9 45
Total VCRs² 19,540 1,848 119 19,153 1,697 119 16,586 1,429 119
VCR Decks 14,910 1,058 71 13,970 908 65 11,916 727 61
Stereo 9,916 779 79 7,713 597 77 6,819 487 71
Non-stereo 4,994 279 56 6,257 311 50 5,097 240 47
Camcorders 5,284 2,236 423 5,691 2,314 407 5,755 2,278 396
Personal Video Recorders 336 144 429 158 52 329 316 95 301
V'cass. players 78 5 67 63 4 60 45 2 52
DVD Players 12,707 2,097 165 17,626 2,550 145 20,106 2,647 132
Home Satellite Systems 6,431 1,175 183 6,954 1,134 163 5,488 776 141
Digital Still Cameras 5,556 1,972 355 9,004 2,736 304 11,315 2,903 257
Total audio systems 10,107 1,399 138 8,021 1,072 134 7,659 991 129
Rack systems 79 42 532 40 22 557 37 20 541
Compact systems 10,028 1,357 136 7,981 1,050 132 7,622 971 127
Separate components -- 1,261 -- -- 1,223 -- -- 1,164 --
Home Theater In-A-Box 2,304 794 345 3,038 1,008 332 3,382 1,095 324
Total CD players³ 52,200 4,802 92 44,233 3,891 88 43,252 3,742 87
Portable CD players 31,707 1,585 50 24,037 1,154 48 22,633 1,086 48
Other CD players 20,493 3,217 157 20,196 2,737 136 20,619 2,656 129
Home radios4 18,200 326 18 17,345 323 19 16,234 290 18
Total Tape5 12,099 261 22 8,843 199 23 7,760 167 22
Tape players 5,605 97 17 3,543 65 18 2,810 48 17
Tape Recorders 6,494 164 25 5,300 134 25 4,950 119 24
Headset portables6 38,084 1,706 45 30,104 1,308 43 28,436 1,202
MP3 Players 724 100 138 1,664 178 107 2,110 213 101
Total autosound -- 4,948 -- -- 5,206 -- -- 5,434 --
Aftermarket -- 2,098 -- -- 2,256 -- -- 2,307 --
Original equipment -- 2,850 -- -- 2,950 -- -- 3,127 --
Aftermkt. Car Security -- 266 -- -- 265 -- -- 274 --
Radar Detectors -- 170 -- -- 134 -- -- 123 --
Mobile Video/Navigation -- 293 -- -- 452 -- -- 542 --
Home computers* 14,400 12,960 900 13,800 11,523 835 14,300 11,011 770
TV/PC Combinations 325 748 2,300 336 638 1,900 342 552 1,615
PC Printers* 18,800 5,245 279 20,300 4,829 250 21,518 4,842 225
Set-Top Internet Boxes 1,300 195 150 850 119 140 500 69 138
Aftermarket monitors 5,090 1,425 280 5,850 1,208 285 6,435 1,873 291
Modems/fax modems* 11,500 1,564 136 12,500 1,365 130 13,250 1,749 132
Other PC peripherals* -- 2,150 -- -- 2,365 -- -- 2,507 --
Computer software* -- 5,062 -- -- 5,265 -- -- 5,581 --
Electric Typewriters7 868 97 112 434 36 84 215 13 59
Fax Machines* 2,565 349 136 2,300 297 129 2,070 242 117
Home telephones 64,957 2,254 35 65,803 1,908 29 64,913 2,035 31
Corded 24,957 294 12 22,153 249 11 20,573 217 1
Cordless 40,000 1,960 49 43,650 1,659 38 44,340 1,818 41
Wireless phones* 53,400 8,651 162 57,000 8,835 155 60,420 8,882 147
Family Radio Svc. Devices 15,382 461 30 14,101 282 20 13,176 237 18
Answerers 21,225 1,062 50 21,072 1,050 50 22,058 1,043 47
Caller ID Devices 3,883 35 9 2,583 19 7 2,583 13 6
Pagers -- 790 -- -- 810 -- -- 729
Home security -- 1,820 -- -- 1,965 -- -- 2,122 --
Total accessories -- 1,378 -- -- 1,500 -- -- 1,635 --
Batteries8 -- 4,590 -- -- 4,960 -- -- 5,406 --
Blank Cassettes* 612,000 486 -- 542,000 468 -- 490,000 432 --
Audio 246,000 129 -- 181,000 126 -- 150,000 107 --
Video 366,000 357 -- 361,000 342 -- 340,000 325 --
Blank PC Media -- 1,550 -- -- 1,600 -- -- 1,800 --
Video Games -- 9,975 -- -- 11,475 -- -- 12,645 --
Hardware -- 3,250 -- -- 3,750 -- -- 3,375 --
Software -- 6,725 -- -- 7,725 -- -- 9,270 --
(1) Includes Direct View & Projection TV and Monitors.

(2) Includes TV/VCR Combinations.

(3) Includes home, portable and autosound.

(4) Includes table, clock & portable.

(5) Includes radio combinations.

(6) Includes portables counted elsewhere.

(7) Includes personal word processors.

(8) Primary cells for consumer use.

*Sales through consumer channels.

Source: CEA Market Research © TWICE 2003


PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in