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CEA Holds 1st Car Tech Week

5/24/2011 04:33:28 PM Eastern

Arlington, Va. - The Consumer
Electronics Association (CEA) is holding its first-ever Car Tech Week at
retailers nationwide through Friday, May 27.

CEA is working with manufacturers,
retailers and installers to raise consumer awareness about in-vehicle and 12
volt technologies and demonstrate to consumers the many benefits of these
products. For a complete list of companies and retailers participating in Car
Tech Week, go to DigitalTips.org.

Retailers will host special
events, promotions and demonstrations with knowledgeable staff, including
installers with expertise certified by the Mobile Electronics Certified
Professional (MECP) designation from CEA, to show consumers how innovative
technologies can be easily used in their car to keep them safe, entertained and
informed, CEA said.

The MECP program is the only
nationally recognized program that certifies mobile electronics installation
technicians and salespeople on the installation techniques and capabilities of
automotive information technology, entertainment, navigation and
safety/security systems.

Sales of in-vehicle technology
will reach a projected $9.3 billion in 2011 - more than two percent higher than
2010 and more than 12 percent higher than 2009, according to CEA.

Additionally, CEA said a record
line-up of automotive electronics exhibitors at the 2012 International CES,
January 10-13, 2012, in Las Vegas.

Audi, Ford, GM Onstar, Kia and
Toyota will be coming back to the show in 2012, and Mercedes returns to the
show for the first time since 2001. With a record six automotive companies
onsite, in-vehicle technology exhibits at the 2012 International CES will span
more than 80,000 net square feet of exhibit space.

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