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CEA Highlights CES '10 Features, Changes

11/11/2009 10:45:00 AM Eastern

New York - The Consumer Electronics Association (CEA),
producer and owner of the International CES, held its annual press preview,
here, Tuesday night, highlighting some of the main events scheduled for the
show and announcing several updates.

CEA Press PreviewThese updates include an additional major keynote speaker, an
international retail panel, more "Tech Zones" highlighting up-and-coming
categories and an official car. They will be just some of the new features set for the
2010 International CES, to be held in Las
Vegas Jan. 7-10.

As previously reported, the show's main venues this year will be
the Las Vegas Convention Center/Las Vegas Hilton for most exhibits while the Venetian
will be used mostly for high-end audio, but the Sands Convention Center will not be used
for the first time in several years.

Gary Shapiro, president/CEO of CEA, and Karen Chupka, CEA's
events and conferences senior VP, both highlighted the fact that the show will draw
330 new exhibitors for the 2010 event, but sidestepped the usual questions
about estimates of total exhibitors and estimated attendees.

Shapiro said CES for 2010 will "not be as big as this year or the year before ... similar to other major trade shows." He did highlight that most major companies are still exhibiting and that Philips, Mitsubishi and Sanyo are back as show exhibitors.

Chupka was hesitant about comparisons with last year because the pre-registration
system is different from last year and, due to the nature of the economy, more
potential attendees and exhibitors are making plans for the show now, rather
than earlier in the year.Gary Shapiro

For what it's worth, CEA has been estimating 110,000 attendees, 2,000 exhibitors from 130 countries will attend the International CES. That compares to 2009's
audited numbers
of 113,085 attendees with CEA estimates of 2,700 exhibitors
from 140 countries.

Dr. Paul Jacobs, chairman/CEO of Qualcomm, will deliver a keynote
address on Friday, Jan. 8, at 11 a.m. at the Las Vegas Hilton
Center and will
discuss the FLO TV technology among other issues. In effect, he replaces Carol
, CEO of Yahoo, who was scheduled to deliver a keynote at that time
but recently canceled due to a scheduling conflict, according to Chupka.

Jacobs joins Steve Ballmer, CEO of Microsoft; Gary Shapiro, president/CEO
of CEA; Olli-Pekka Kallasvuo, CEO of Nokia; Zhou Houjian, chairman of Hisense
Group; and Alan Mulally, president/CEO of Ford, as CES keynoters.

Speaking of Ford, Shapiro announced that the 2010 Ford Taurus has
been named the official vehicle of CES, where the company will announce
enhancements to its Ford Sync communications and entertainment system.

There will be a global retail panel during CES. Best Buy CEO
Brian Dunn, Srikant Gokhale, CEO of India-based X-cite, Systemax's technology
products group CEO Gil Fiorentino, and Gary Severson, senior VP
and GM of entertainment for Walmart Stores U.S., will discuss worldwide CE
retail trends with Shapiro during the show.

There will be 10 CE Spotlight areas at the show, highlighting
different technologies and concerns revolving around the industry including
Sustainable Planet at the Las
Vegas Convention Center's
North Hall.

The CES TechZones showcase 21 different upcoming categories and technologies
where suppliers and their products are grouped together to gather the attention
of attendees and the media. Among the categories with TechZones are digital
health and wellness, eBooks, 3D TV, HDMI, HD powerline communication, Home
Plug, Mobile DTV, products for kids, mothers and seniors, netbooks, robotics
and more.

And Monster Cable's Gary Yacoubian, strategic development VP and
chairman of CEA, announced with Monster's Kevin Lee that singer John Legend
will headline its annual CES concert, held at the Paris Ballroom on Jan. 8.

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