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CEA Group To Explore 3-D Video Standard

8/07/2008 11:00:00 AM Eastern

Arlington,Va. — The Consumer Electronics Association (CEA) said today it has formed a discussion group to investigate the need for standards to address delivery and presentation of 3-D video in the home.

The first 3D Video Discovery Group meeting will take place Oct. 22, from 10 a.m. to noon PDT, as part of the CEA’s Technology & Standards Fall Forum, held in conjunction with CEA’s Industry Forum, at the Mandalay Bay Resort and Casino in Las Vegas.

CEA said it plans to explore whether an industry standard for the delivery and presentation of 3-D video content to the home “could accelerate the market for 3-D video use and prevent potential interoperability problems.”

The association currently operates nine standards-formulating groups covering a broad spectrum of CE products, from in-home audio, video and home networking systems to in-vehicle information and entertainment systems.

“Currently, movies are being produced and shown in 3-D in cinemas with advances in digital cinema improving the experience,” said Brian Markwalter, CEA technology and standards VP. “Pre-packaged content and games have the storage and processing power to deliver 3-D video, and televisions are available today that can render 3-D content. Standards ensuring 3-D content is usable to the maximum extent by consumers will benefit the industry.”

Participation in CEA standards and activities is open to any company, organization or individual with direct and material interest.

To contribute ideas to 3D Video Group, contact Brian Markwalter at (703) 907-7441 or bmarkwalter@CE.org to request time on the agenda to discuss a specific standards proposal. To register for the Industry Forum and/or Technology & Standards Fall Forum, go to http://registration.experient-inc.com/Showces085/Default.aspx.

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