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CEA Goes Multimedia To Get D.C. Attention

5/09/2011 01:23:00 PM Eastern

Arlington, Va. -
The Consumer Electronics Association (CEA) today unveiled the latest innovation
in Capitol Hill education - the first-ever video-in-print materials designed
for lawmakers.

As more than 40 leaders from the CE industry fly in this
week for meetings with members of Congress and their staff, the group will use
multimedia materials never-before produced for a Congressional audience to
educate lawmakers about CEA's Innovation Movement positions regarding spectrum,
trade, immigration and e-cycling.

For the very first time, lawmakers and their staff will
receive educational information in the form of an interactive video player
embedded in a four-panel brochure titled "America is Ready for a
Comeback
," which contains information regarding CEA's Innovation Movement
public policy agenda and the organization's recently published New York Times
bestselling book, authored by CEA president and CEO Gary Shapiro, The Comeback: How
Innovation Will Restore the American Dream
.

Upon opening the brochure, an original
video from CEA's Shapiro
begins to play. Readers then have the option of
selecting from five buttons, each containing additional video content:

America
is Ready for a Comeback
- An introduction to CEA's Innovation Movement;

2011
International CES Sets the Agenda for American Competitiveness
- Global
business leaders John Chambers (Cisco), Jeffrey Immelt (GE) and Ursula Burns
(Xerox) discuss our national competitiveness at the 2011 CES Innovation Power
Panel - Exclusive footage from 2011 International CES;

National
Leaders Reinforce CEA's Innovation Movement Priorities
- Featuring remarks
from President Barack Obama, Representative Bob Goodlatte (R-VA),
Representative Mike Doyle (D-PA), Representative Zoe Lofgren (D-CA),
Representative Fred Upton (R-MI) and Representative Greg Walden (R-OR).

Blueprint
for the Innovation Economy
- A message from 2011 International CES; and

About
The
Comeback: How Innovation Will Restore the American Dream
- An in-depth
conversation with author Gary Shapiro about the book and its proscriptions for
the American economy.

"Our industry continually brings revolutionary new
technologies to market," said Shapiro. "This week we will begin delivering this
unique multimedia brochure to every member of Congress to help them understand
what they can do to restore economic prosperity and the American dream."

The ground-breaking video player is developed and
manufactured by Los Angeles-based Americhip, Inc.

Americhip CEO Tim Clegg noted, "With its commitment to
American innovation and technology, CEA is the perfect organization to choose
Americhip's Multisensory product to carry its message. CEA's ‘America is Ready
for a Comeback' brochure marks the first time our innovative Americhip Video in
Print technology has been taken to Capitol Hill."

In conjunction with its member fly-in this week, CEA, which
owns and produces International CES, will also host CES on the Hill,
tomorrow night, May 10, from 6-8 p.m., with a media preview at 5:30, at Eastern
Market, and the 2011
Digital Patriots Dinner
on Wednesday night, May 11, at the Andrew W. Mellon
Auditorium.

CES on the Hill provides policymakers and media with a
first-hand look at and an opportunity to interact with some of the newest,
coolest and most innovative technologies coming to market and those that are at
the center of today's policy debates. Companies exhibiting at CES on the Hill
include American Automation & Communications Inc.; Audiovox Corp.; Best
Buy; Distracted Driving Safety Alliance; Dolby Laboratories' Ford Motor
Company; Global Security Systems, LLC; Google Inc; HD Radio/iBiquity Digital
Corporation; HTC; Kodak; Microsoft; Mobileye, Inc.; Motorola Mobility; NAVTEQ;
Panasonic; Qualcomm; Research In Motion; Samsung Electronics of America; RCA
Portable TV; Sony Electronics Inc.; Syncbak, Inc.; and Verizon.

At the Digital Patriots Dinner tomorrow evening, CEA will honor
its 2011 Digital Patriot award recipients - U.S. Senator Tom Coburn, Congresswoman
Anna Eshoo; and Dr. Robert E. Kahn, co-inventor of the Internet.