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CEA Finalizing Majaps Details For 2011 CES

3/09/2010 05:10:00 PM Eastern

ARLINGTON, VA. — The
Consumer Electronics Association
(CEA) will release details
on its plan to have connected
major appliance section at the
2011 International CES in Las
Vegas next January, possibly as
early as this week.

Word about CEA’s plans surfaced
Feb. 25, and in calls to top
major appliance manufacturers
by TWICE last week, most
were interested in hearing further
details. None were contacted
directly by CEA as of yet.

In a statement to TWICE last Thursday
Jason Oxman, senior VP of industry
affairs at CEA explained the thinking behind
the plan. “In response to strong customer
demand, we are creating a new area
for the 2011 CES focused on connected
home appliances. Consumers have long
demanded the ability to connect their
home entertainment devices in the living
room, and the availability of smart grid
and other connected technologies in home
appliances is creating increased consumer
demand for smarter appliances.”

He continued, “With increased interest
in smart appliances comes an opportunity
for CES exhibitors to showcase their connected
home appliances that make consumers
lives easier while saving energy.”