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CE Led Online In Q2: Report

8/11/2010 09:33:39 AM Eastern
Reston, Va. - Consumer electronics was the top-performing e-commerce product category during the second quarter, according to a new report by ComScore.

CE was followed by computer software (excluding games); computers, peripherals and PDAs; and books and magazines on the market research firm's online ranking.

ComScore estimates that total online spending rose 9 percent in the U.S. during the period to $32.9 billion, representing the third consecutive quarter of positive year-over-year growth following a year of flat or negative sales.

"The second quarter's continuation of the first quarter's strong retail e-commerce growth rate is encouraging," said ComScore chairman Gian Fulgoni. "We remain cautiously optimistic heading into the second half of the year, but we will be keeping a close eye on unemployment rates, which along with potential uncertainty in the stock market could limit growth in e-commerce spending in the near term."

The ComScore study also found that multichannel retailers regained online market share from pure-play e-tailers during the three-month period, following five consecutive quarters of market share declines.

The report showed that online purchases by upper-income households (earning at least $100,000 annually) grew 17 percent year over year, about twice the overall e-commerce growth rate during the quarter.

Fulgoni will present the complete report in a live webinar Aug. 19 at 2:00 p.m. ET. To register, visit www1.gotomeeting.com/register/266160553.

 
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