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CE Gifting Up 48% For Mother's Day: Poll

4/29/2011 04:03:26 PM Eastern

Washington, D.C. - The
number of moms who will receive CE gifts this Mother's Day is expected to rise
48 percent over last year, a new survey shows.

According to the poll,
conducted by BIGresearch for the National Retail Federation (NRF), 13.3 percent
of respondents plan to purchase electronics for mom, up from 9 percent last
year.

Consumers are expected to
spend a total of $1.5 billion on CE for the holiday. Purchases will average $94.91,
up 8 percent from last year, the trade association said.

According to NRF president/CEO
Matthew Shay, dutiful dads and children are more willing to splurge this
Mother's Day on bigger ticket items like smartphones and tablet PCs. "Americans
are in a much better position to spend this year and will push the daily
stresses of high gas and food costs aside for one day to celebrate the most
important women in the world to them," he said.

Sears Holdings concurs.
The retailer has identified tablets, imaging, BD players, headphones and
digital picture frames as the top trending CE gift ideas to help moms simplify
busy schedules, capture memories and make the most of their leisure time.

"As both a mother and a
daughter, I know it's always a challenge to find a gift that demonstrates just
how much you appreciate mom," said Sears' CE president Karen Austin. "So what
better way to show you care than with a present that alleviates her stress and
makes her life more enjoyable? Moms continue to incorporate technology into
their everyday lives, and Sears and Kmart are providing great gift ideas that
will touch her heart."

Mother's Day sales at
Sears and Kmart include $50 off a Sony NEX3 camera, for $550; $20 off a Toshiba
10-inch netbook, for $280; and $20 off a Pandigital 10.1-inch digital photo frame,
for $80.