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Catalyst AV Believes You Need Another Distributor Network

The founders of Catalyst AV believe that their group is different from other U.S. distribution networks that preceded theirs. But before they could convince dealers and manufacturers that this was true, they had to convince themselves. 2/04/2013 10:32:00 AM Eastern

The founders of Catalyst AV believe that their group is different from other U.S. distribution networks that preceded theirs. But before they could convince dealers and manufacturers that this was true, they had to convince themselves.

“You don't want to hear [a sarcastic], 'Oh good another group,' said Catalyst board of directors member Mike Hench, who is also a principal at Electronics Source and former president of The EDGE Distributors Group. “You have to have a reason for being, and then you have to convince yourself of that and then you have to convince the vendors. We wanted to make sure we did it right, and that's why it took so long.”

To read the complete story please see Residential System.

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