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Canon Tops In ChangeWave Survey

10/23/2007 03:11:00 PM Eastern

New York — Canon is the preferred camera brand of early adopters and high-end consumers looking to purchase a new digital camera, according to a recent survey from ChangeWave Research.

In a September survey of 3,856 members of its Alliance, the group found that 55 percent of those looking to purchase a new digital camera would buy a Canon. In a similar survey conducted in June 2007, 40 percent of Alliance members said their next camera would be a Canon.

Canon also owns a 39 percent share of current camera owners (up 3 percent from a similar survey conducted in June) followed by Sony at 15 percent, Kodak with 14, Olympus at 13 and Nikon with 12 percent of the market.