Lake Success, N.Y. - Canon USA
has signed on to become a global sponsor of the upcoming Copa America Argentina
The camera manufacturer is becoming an official sponsor for the
Latin American soccer tournament.
The 43rd edition of the tournament takes place this
year July 1-24 at eight stadiums throughout Argentina, and will feature the top
national soccer teams in South America and elsewhere.
Participating teams this year include: Argentina, Brazil,
Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela, and
special guests Japan and Mexico.
Canon USA will be the official camera, lens, binocular, video
camera, broadcast lens, printer, calculator, digital radiography system and
office-equipment brand for the tournament.
Canon said the deal represents "a major initiative into the South
Canon will feature two on-field advertisement boards per match, a
logo on all press conference backdrops, and brand exposure in all official
promotional materials and souvenir programs, among other items.
"Copa America Argentina
2011 presents a unique opportunity to reach the fast-growing Latin American
markets," said Taro Maruyama, Canon Latin America president. "Copa America is one of the longest-running
and most prestigious tournaments in the world."