New York - Canon U.S.A.
this week launched its "Long Live Imagination" marketing campaign in
collaboration with acclaimed Hollywood actor/director Ron Howard.
Howard and Canon invited photographers of all levels to submit
their most imaginative photographs based on a series of movie themes for
"Project Imagination" (which Canon is spelling "Project Imagin8ion"), a
user-generated campaign designed to inspire a Hollywood short film, Canon
The "Long Live Imagination" site launched May 22 at
The contest and this site will foster dialogue amongst the
community, and directly with Canon, inspiring everyone to new levels of
creativity, the company said.
"I'm known as a narrative storyteller, so when Canon approached
me to partner on the â€˜Long Live Imagination' campaign, I was moved by the
opportunity to collaborate with the masses, tapping into consumers' creativity
and using their photos as building blocks to produce a film," said Howard. "I hope the project stimulates people's
imaginations whether they are an amateur photographer, a world traveler or a
proud parent, and I hope what we create is meaningful."
"This project embodies everything the Canon brand represents in
innovation, technology and the arts," said Yuichi Ishizuka, executive vice
president and general manager, Imaging Technology and Communications Group,
Canon U.S.A., "Launching a user-generated photo contest to inspire a film would
not be possible without a visionary filmmaker to conceptualize and oversee it
all. Ron Howard was the perfect choice,
someone who constantly inspires moviegoers and turns the unbelievable into
A television commercial promoting the effort began airing this. The
spot will promote the "Project Imagination" contest and online community.
Consumers can visit www.youtube.com/imagination from May 22-June
14 to submit photos to inspire eight movie themes: Setting, Time, Character, Mood, Relationship,
Goal, Obstacle and the Unknown.
Throughout the promotion, Ron Howard, with the help of Canon
experts and the Project Imagination community, will narrow down the submissions
and select eight photos - one from each category.
The eight winning photos will become the basis and inspiration
for a short film shot with Canon DSLR products that will premiere later this
year in New York City with the winners in town for a red carpet event where
they will have the opportunity to meet Ron Howard.
As part of the overall "Long Live Imagination" campaign, Canon
will be collecting the most inspiring photographs to use in demonstrating the
possibilities of Canon digital imaging products.
The customized Long Live Imagination brand channel on YouTube
will serve as a meeting place and sharing community for Canon users and
photography enthusiasts throughout 2011.
The Imagination Gallery will be linked to other social media
platforms including Flickr, Facebook and Twitter, and is expected to live on
well after the promotion concludes.