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Canon Enters Pro Cinema D-SLR Business

11/04/2011 10:04:56 AM Eastern

Tokyo - Although Canon
needs to convince no one of its d-SLR expertise, an announcement here that the
company is moving into d-SLR equipment for the motion picture production
industry certainly underscored its technical prowess in the cateory.

The company said Friday that it is launching its first Cinema EOS
System. Canon's new professional digital cinematography business will encompass
professional lenses, digital cinema cameras and d-SLR camera products.

Canon said its new Cinema EOS System unit will "target a new area
of imaging expression, building on the company's 74-year history of innovation
and expertise in the field of optical and imaging technology."

The cinema industry has previously dabbled with Canon's advanced
d-SLR equipment, including the EOS 5D Mark II d-SLR camera, launched in
November 2008. That product has been used in a variety of Hollywood movie and
TV show productions.

The new Cinema EOS System, which offers compatibility with
Canon's high-performance EF lenses, will present a range of creative
possibilities.

"As a leading company in digital imaging, Canon's debut in the
film and TV production industry provides a tremendous opportunity to enter into
a thriving market," stated Fujio Mitarai, Canon CEO and chairman. "Reflecting
upon the achievements that Canon EOS Digital SLRs have had in the industry thus
far, we are confident the new Cinema EOS series products will bring that
success to a whole new level."

Canon introduced seven new 4K EF  cinema lenses- four zoom lenses and three
single-focal-length models -which complement the company's current lineup of
interchangeable EF lenses for EOS SLR cameras.

The company also announced the launch of the EOS C300/C300 PL
interchangeable-lens digital cinema camera, equipped with a Super
35-mm-equivalent CMOS sensor, and a new digital SLR camera currently under
development that features a 35 mm full-frame CMOS sensor supporting the
recording of 4K video.

The new 4K EF Cinema Lens models include: four zoom lenses
covering a wide zoom range from 14.5 mm to 300 mm-two models each for EF and PL
lens mounts-and three single-focal-length lenses for EF mounts.

All seven new lenses deliver 4K (4,096-by-2,160 pixels) optical resoluiton
and offer compatibility with Super 35mm-equivalent sensors.

Additionally, the three single-focal-length lenses can be used
with cameras equipped with 35mm full-frame sensors.

New cameras include the Canon EOS C300/C300 PL. The EOS C300 is equipped
with an EF lens mount for compatibility with the wide array of lenses that make
up Canon's current interchangeable EF lens lineup. The EOS C300 PL offers a PL
lens mount for use with industry-standard PL lenses.

The camera features a Super 35mm-equivalent approximately
8.29-megapixel CMOS sensor ideally suited for digital cinematography.

Canon also said a new d-SLR camera with 4K recording capability
is under development. It will features a 35mm full-frame CMOS sensor and will
record 4K images at a frame rate of 24P, with Motion-JPEG compression.

The product name, launch date and other details on the
next-generation d-SLR camera have yet to be decided.

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