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Canon Courts Tweens

9/02/2008 12:35:00 PM Eastern

Lake Success, N.Y. — Canon expanded its pitch to the entry-level market last week with a new model family geared toward “tweens” alongside new A-series PowerShots and an ultra-zoom.

All the new cameras are shipping immediately and will incorporate the company’s DIGIC III processor, optical image stabilization, face and motion detection, and red-eye correction.

Canon's E1


Canon's E1

The company’s new 10-megapixel E1 is geared toward the “tween” market. The $199 model features a 4x optical zoom lens and 17 shooting modes. It accepts AA batteries.

The camera’s shutter, start-up and operational sounds can be customized, in addition to its start-up screens and menus. It will be sold in white, blue and pink.

A pair of 10-megapixels models will debut in Canon’s entry-level A-series line. The PowerShot A1000 IS sports 4x optical zoom lens and a 2.5-inch LCD screen. It will be sold in four colors: gray, blue, gold and purple and retail for $199.

The $249 A2000 IS sports a 6x optical zoom and a 3-inch LCD screen. 

Finally, the 9-megapixel PowerShot SX110 IS sports a 10x optical zoom lens, 3-inch LCD and will be sold in black and silver for $299.