Boston - Former Best Buy CEO and
vice chairman Brad Anderson has joined the advisory board of AisleBuyer, a
mobile shopping and self-checkout platform.
In his new role, Anderson will
provide strategic guidance on market dynamics, strategy and product vision, the
"Mobile devices are changing the
retail paradigm as they unify the shopping experience across all selling
channels," Anderson said in a statement. "Consumers armed with smartphones have
access to the world's prices, product information and reviews at all times, and
AisleBuyer has developed a multichannel commerce platform that enables
retailers to reach customers through this new medium. I'm excited to join
AisleBuyer's advisory board as mobile self-checkout is just now taking off."
The company, based here, said it is
leveraging smartphone technology to unite the best features of "bricks" and
"clicks" retailing. It said its platform, which includes a virtual shopping
assistant, "location aware" digital circular and patent-pending mobile
self-checkout system, provides retailers with "an end-to-end solution designed
to increase sales, reduce costs and offer unprecedented analytical insight into
in-store shopping behavior."
Anderson, a 35-year veteran of Best
Buy, served as its CEO from 2002 to 2009 and stepped down as vice chairman last
year. He is currently a member of General Mills' board of directors.
"We are thrilled to add such a
seasoned retail industry veteran such as Brad Anderson to our advisory board,"
said Andrew Paradise, CEO of AisleBuyer. "AisleBuyer is changing the way
consumers shop and how retailers sell products, and Brad's depth of retail
knowledge will be invaluable in helping our company continue to innovate in this
exciting and dynamic space."