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Boston Acoustics Drops Vista Name

9/23/2008 03:11:00 PM Eastern

Peabody, Mass. — Boston Acoustics changed the name of its new flagship loudspeaker series from the Vista series to the VS series based on dealer and distributor feedback and the desire “to avoid any potential confusion with similarly named products,” the company said.

Microsoft did not raise any trademark issues over its Vista operating system, a spokeswoman added.

The VS name stands for a “new Vision in great Sound,” said to reflect the speakers’ audio performance and elegant cosmetic design. Several models in the series began shipping in August.

“We are currently making all necessary adjustments to our promotional materials, and we foresee no impediment to the timely and successful market introduction of these exceptional products,” said VP/GM Eli Harary.

The company has described its VS series speakers as its best-performing and best-looking series ever. All four sides of each speaker are curved backward like a wave. The high-frequency molded MDF cabinets are finished in piano-black lacquer finish with black grilles, and each model is available with layered-wood-veneer end panels in one of two standard furniture-grade end-panel finishes: gloss cherry or gloss black. Additional premium end panels are also available.

The series tops out at $1,699 each for a three-way floorstander.