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Bon Jovi, Samsung, INHD To Promote HD Music

10/28/2004 01:42:00 PM Eastern

New York — Jon Bon Jovi joined Samsung Electronics America,and the cable industry’s OnlyCableCan initiative, to launch a partnership that will bring high-definition music events and concerts to an expanding group of cable customers.

An exclusive, intimate live Bon Jovi concert will kick-off a powerful consumer promotion and a schedule of “INHD’s Center Stage” music events, exclusively sponsored by Samsung through 2005, on INHD/INHD2, the all high-definition network channel. The concert will air live on INHD2 at 8 p.m. EST on Sunday, Nov. 21. The concert will also be simulcast on the Web (www.samsungusa.com/bonjovi) and a replay of the event on INHD2 for viewers on the west coast will air immediately following the live show.

Samsung will offer a live webcast of the concert at www.samsungusa.com/bonjovi.

The program will run from Oct. 19 until Feb. 5, 2005. Throughout that time, there will be monthly concerts featuring high-profile music artists on INHD/INHD2. An attractive retail offer provides a $200 gift card to consumers who sign up for digital cable with HD and purchase a Samsung digital TV, so they can experience these exciting musical events on INHD.

The participating cable companies, under the OnlyCableCan umbrella, are Adelphia Communications, Comcast, Cox Communications and Time Warner Cable. The group covers approximately 75 percent of U.S. television households.

As part of this effort, Samsung will use its Internet, print and TV marketing muscle and join forces with OnlyCableCan to promote the exclusive “INHD Center Stage” concert series to consumers.

The concerts, beginning with Bon Jovi, will be advertised and featured on Samsung’s extensive Internet network, which includes 380 key Internet sites reaching 1.6 billion consumers per month, as well as in extensive print and TV advertisements on participating cable outlets in major markets. Online, newspaper and TV ads will feature the bands’ creative output and the INHD TV shows.

More than 1.5 million customers currently receive INHD programming in the United States. INHD and INHD2 are available to more than 45 million customers on Adelphia Communications, Bright House Networks, Cablevision Systems Corporation, Comcast, Cox Communications and Time Warner Cable systems, all of which will carry the concert series.

The Nov. 21 Bon Jovi concert coincides with the Nov. 16 release of a long-awaited Bon Jovi “think outside the box” set titled, “100,000,000 Bon Jovi Fans Can’t Be Wrong,” from Island Records. The collection of 50 songs includes four CDs with 38 never-before-released recordings plus 12 rarities, as well as a bonus DVD filled with never-before-seen interview footage with the band and personal home movies from over the years.