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Best Buy Sweetens Major Appliances Pot

2/28/2011 04:02:00 PM Eastern

Minneapolis - Best Buy has
upped the major appliance stakes by offering free delivery and no-interest
financing on purchases over $429.

The chain described the
free-delivery offer, valued at $70, and the zero-percent terms, good if paid in
full with 18 months, as an "industry leading combination."

Best Buy will also haul away
and recycle the old appliances for no additional charge.

"Having the ability to
opt-in for both free standard delivery and 18-month interest-free financing
gives our customers more options and makes the shopping experience a little
easier," said Kevin Balon, home appliances senior VP/general manager.

To qualify, the
transaction must include at least one major appliance being delivered.
Customers can select the form of payment of their choice and are not required
to put their purchase on 18-month financing to receive the free delivery.

Best Buy is the No. 4
appliance chain behind Sears, Lowe's and The Home Depot, with $1.7 billion in
white-goods sales in 2009, according to TWICE's Top 100 Appliance Retailers Report.
The company carries a tight assortment of laundry, cooking, cleanup and
floorcare products under such brands as Bosch, Electrolux, Frigidaire, GE,
KitchenAid, LG, Maytag, Samsung and Whirlpool, and reported an 11 percent comp-sales
increase for the category in December.

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