Minneapolis - Best Buy and Sonic Solutions,
owner of online entertainment content resource Roxio CinemaNow, said Tuesday
they have formed a partnership through which Best Buy will
sell, market and promote Roxio CinemaNow video streaming services in packages
with broadband services and various connected devices.
Still to be
determined, said Ryan Pirozzi, Best Buy digital video director, is the exact
brand name that Best Buy will use to market and promote the integrated product
and services packages when the launch begins later this quarter.
A brand name
announcement is expected shortly, but it is expected to include a "by Roxio CinemaNow" tagline in the name to reflect
the movie service provider's changing role as a powered-by service rather than
a free-standing Internet video service provider, said Mark Ely, Sonic Solutions
strategy executive VP.
Going forward Best
Buy will also add responsibility for coordinating content deals for the joint
service. The retailer is expected to carry considerable clout in acquiring
premium titles at attractive rates and release windows.
Best Buy will use the new service to coordinate the sale of connected devices
while making sure consumers have the necessary broadband connections and
understand the benefits of stepping up that service. Best Buy works with
various broadband providers from telco and cable companies.
will also work with customers in understanding how to bring those connections
into the living room to work with TVs and other devices.
Best Buy also will be working with manufacturers of connected TVs, Blu-ray Disc
players, set-top boxes and gaming consoles to integrate the service program
with their devices.
early partners will be Best Buy's private label Insignia brand, he said.
continue to offer its existing Roxio CinemaNow services to Blockbuster and
other partners, and may work on similar deal with other retail chains in the
future, Ely said.