Minneapolis - Best Buy has given former customer experience exec Tim
Sheehan the job of developing a template for store operations worldwide, and
has expanded chief marketing officer Barry Judge's responsibilities to include all global markets.
In his newly expanded role as enterprise retail operations
executive VP, Sheehan is working to evolve the chain's store support,
operations and services into an enterprise-wide capability that will support
Best Buy's brands and channels world wide. He also is leading a multi-year
effort to build the capabilities, processes and organizational structures
necessary to support Best Buy's plans for global growth.
Judge, who led the development of Best Buy's "True Stories" Blue
Shirt testimonial campaign and such social media efforts as its Twitter-based
"Twlepforce" support service, will now be responsible for global management of
Best Buy's portfolio of brands across all enterprise channels. In this expanded
role he will "oversee the transformation of Best Buy marketing into a global
capability that will be better positioned to support the enterprise's growth
plans around the world," the company said.
Sheehan joined Best Buy in 1985 as a part-time sales associate
and rose through the ranks from store general manager, district manager and
regional manager to his first corporate post as operations director. In his
most recent role as customer experience creation senior VP, Sheehan helped Best
Buy's 1,000-plus U.S. stores "enhance customers' lives by helping to eliminate
their techno stress," the company said. His teams also supported Best Buy's
international formats and other brands in growth and global planning.
"Throughout his 24-year career with Best Buy, Tim has
demonstrated the ability to develop talent, uncover opportunities and lead
teams through complex projects," said CEO Brian Dunn. "He is a values-based,
thoughtful leader with deep hands-on experience as a retail operator. He is a
respected voice within Best Buy, always thinking of the enterprise's success
before his own. I welcome Tim's continued partnership as we embark on Best
Buy's next era of growth."
Judge joined Best Buy as a member of its e-commerce team in
November 1999. He played an integral role in the launch of BestBuy.com and helped
pioneer the company's multichannel consumer marketing and direct marketing
efforts. In 2006, his role as marketing senior VP expanded to include oversight
of the company's customer research and development capability, with additional responsibility
at that time for marketing communications, internal communications, public
relations, public affairs and promotions. He was named Best Buy's chief
marketing officer in 2008.
"Barry is deeply passionate about Best Buy and
has been a vocal advocate about the need for our company to find new and
innovative ways to grow," Dunn said. "He has been the driving force behind Best
Buy's innovative use of social media, encouraging our employees across our
multiple brands and channels to create conversations and deeper relationships
with our customers. I look forward to seeing Barry use his influence to advance
Best Buy's brand narrative across multiple borders and mediums."