Minneapolis - Best Buy
formally revealed Monday that it has introduced under its private-label
Insignia brand a pair of connected TVs powered by TiVo.
The 32-inch and 42-inch Insignia Connected TVs carry $499 and
$699 selling prices in Best Buy stores and on BestBuy.com. Both can access
broadcast and online movies, TV shows, and music.
Best Buy said TiVo designed
the user interface on the set to be simple, and with easy-to-find entertainment
options without a paid TiVo subscription.
Service partners available on the sets at launch include Netflix,
CinemaNow, YouTube, Pandora and Napster, plus popular entertainment and
social-media applications from the Chumby content network, including Facebook,
Twitter, Photobucket and more.
"The Insignia Connected TV gives our valued customers a new way
to easily setup and access the entertainment they want, when they want it,"
said Patrick McGinnis, Best Buy exclusive brands VP. "We've heard from
customers that Smart TVs can be intimidating, and we've put 110 percent of our
energy into making the powerful features of the Insignia Connected TV easy to
"TiVo has evolved from its
roots as the DVR that changed the way consumers interact with entertainment,
allowing us to customize and deliver solutions that best meet the needs of our
partners like Insignia," said Jim Denney, TiVo product marketing VP and general
manager. "The Insignia Connected TV is the result of great collaboration and we
are proud to bring the TiVo experience to this leading consumer electronics
brand and innovative product."
Customers can customize
their experience by selecting additional content from the Chumby network, which
supports hundreds of applications for the Insignia Connected TV.
It also benefits from Chumby's wide network of developers working
on new content, Best Buy said.
Insignia will continue to update and add applications to the
Connected TV as new, high-demand applications become available.
Additional product features include:
LED edge lighting for energy efficiency, advanced picture
quality and a thin panel design;
1080p/120Hz FullHD resolution;
Audyssey and SRS audio enhancement; and
wireless, uncompressed digital audio input to the TV or output
to speakers such as the Insignia soundbar and the Rocketfish outdoor speaker.