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Bell'O Shipping Simplay HD 2.0 Cables

3/23/2010 04:07:49 PM Eastern

Morganville, N.J. - Bell'o International today announced
a new line of HDMI 1.4 cables, the first on the market to be Simplay HD 2.0
certified.

The Simplay HD 2.0 certification assures compatibility with new
audio and video features enabled by the new HDMI 1.4 standard, including 3D
support, audio return channel, HDMI Ethernet channel, additional color spaces,
4K support and content type. The cables are backward compatible with all
HDMI-enabled devices on the market today and will be future-ready as device
manufacturers implement more 1.4 features going forward.

Marc Sculler, CEO of Bell'O International, commented: "Bell'O is
committed to providing the finest home entertainment experience that today's
digital components can offer. We're pleased to be the first to meet and exceed
Simplay Labs stringent 2.0 performance requirements, which assures consumers of
total compatibility with all the new HDMI 1.4 features which will begin
appearing on the market this year."

"Bell'O has always shown us they want their products to be the
best," said Damon Vanderhorst, operations director for Simplay Labs.
"We're excited to continue our relationship and award them the very first
Simplay HD certification for HDMI cables under our new Simplay HD 2.0 test
spec. Ultimately this means that Bell'O's retailers and consumers get the best
experience possible."

The cables are built
with Lifejacket cable covering for flexibility and durability. Their conductors
employ 99.99 percent oxygen-free copper and 24K gold-plated connections.

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