twice connect

Belkin Opens 1st Retail Store

5/23/2012 04:14:25 PM Eastern

Playa Vista,
Calif. - Belkin recently celebrated the grand opening of its first retail store,
located in the Westfield Culver City Mall in Los Angeles.

The Belkin Store features 134 SKUs.

The store has a
310-square-foot footprint and features 134 SKUs, all Belkin-branded. The
product mix includes networking devices; 
accessories for smart TVs, tablets and smartphones; and overlays, cables
and surge protectors.

More Belkin
locations are scheduled to follow in Los Angeles and in San Francisco later
this year.

"With the Belkin
Store, we have created a place where people can experience the full breadth of
Belkin products all in one location," said Chet Pipkin, president and CEO of
Belkin. "Opening a retail store gives us the opportunity to properly showcase
our brand's commitment to creating people-inspired products and connect with
our customers in a more meaningful way."