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Barnes & Noble Intros First Full Tablet

11/07/2011 10:53:53 AM Eastern

New York - Barnes & Noble today introduced a full tablet
version of the Color Nook at a press event here.

Barnes & Noble

The Nook Tablet will carry a $249 suggested retail and be
available in stores next week on or about Nov. 17.

Barnes & Noble CEO William Lynch introduced the device
at the chain's flagship store in Union Square, N.Y.

The Nook Tablet will have the same 7-inch screen size as the
current Nook Color, which has also received a major facelift and a new, lower
price of $199.

The Nook Tablet uses a 1GHz processor, and it has 1GB of RAM
and 16GB of internal storage, with a slot for a 32GB SD card. The device weighs
less than a pound and can play 1080p video. Lynch said the tablet will have
nine hours of video viewing playback and 11.5 hours of book reading power.

It comes preloaded with Netflix and Hulu Plus apps. For
music B&N has partnered with Pandora. B&N will also offer thousands of
additional apps via the Nook app store, Lynch said.

Lynch went after Amazon's soon-to-ship Kindle Fire, saying
there are no special offers on the Nook Tablet, referring to the ads Amazon has
placed on some of its Kindles in order to subsidize a lower price. The Kindle
Fire is priced at $199.

The Nook Color has been upgraded to include access to Nook
apps; readers can now read in either landscape or portrait mode, and Hulu Plus
will become available on the Nook Color in the coming months, the company said.

The recently introduced Nook Simple Touch has been given
several upgrades and had the price lowered to $99.

The revamp includes a better E Ink display, improving page-turn
times by 25 percent. Battery life has been extended, with about 60 hours of
reading possible on a single charge.

Existing Nook Simple Touch owners can obtain these upgrades
by getting the 1.1 version of the devices software at www.nook.come/update.

The improved Nook Simple Touch and Nook Color will become
available next week, the company said.

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