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Bang & Olufsen Rolling Out Interactive Displays

3/23/2012 02:37:08 PM Eastern

Deerfield, Ill. - Bang &
Olufsen America has rolled out new interactive displays in about 70 percent of
its 53 U.S. stores and will complete the rollout by late July, the company told
TWICE.

The interactive retail displays,
which began rolling out in January, demonstrate the home automation and
audio/video integration capabilities of Bang & Olufsen products, the
company said.

 The latest store to get the display is a new
store in the El Paseo shopping district of Palm Desert, Calif. The updated
1,500-square-foot showroom, which replaces a store in nearby Rancho Mirage,
features all of the latest B&O product offerings, ranging from entry-level
earphones all the way to A/V home-integration solutions, the company said.

 The new store, like the store that it
replaces, is independently owned by Mike and Mark Young. The
store is open for business, but a grand-opening customer event
will be held Thursday,
March 29, at 6
p.m. Customers will get sneak previews on the latest Bang &
Olufsen products and preview the Bang & Olufsen surround system in an Aston
Martin. Guests will also have an opportunity to win a Bang & Olufsen
product.