Carlsbad, Calif. - The AVC
Group, in a effort to provide its international distributor network with a new
level of training support, has begun a
comprehensive training program that combines trade show, Internet, and field-based
classes into one global training initiative.
According to Ken Johnsen,
international training manager at The AVC Group, the new program was rolled out
last month at ISE 2012 and featured brand specific training on the Elan, Niles,
Xantech, Sunfire and Aton brands. "Over a five-day period we trained a large
percentage of our European distributor partners and their trainers on every
aspect of each brand's product line," Johnsen said. "We are now taking this
same integrated approach and bringing it to every part of the world."
The entire focus of The
AVC Group's international education effort, Johnsen emphasized, is to "train
the trainers" to be complete experts in all of the five brands' product
offerings. "Our goal is to provide our distributors with the tools they need to
successfully represent any brand within The AVC Group. To achieve this goal, we
are combining trade show, internet, and field-based classes into a single
comprehensive program that allows for the largest number of trainers to be
trained in the most time and cost-efficient way possible. These training courses
will culminate in a certificate of completion for various products and
techniques unique to the brands of The AVC Group."
trade-show-centric events, Johnson said that The AVC Group will be hosting
multi-brand training at CEDIA 2012 in Indianapolis. Field-based training is now
scheduled to take place this year as follows: February in Australia and New Zealand; March in Russia and Europe; April in Beijing, Shanghai
and Southeast Asia; June in Peru and Brazil; July in India and Dubai; September
in Carlsbad, California; October in Asia and Southeast Asia. Johnsen stressed
that each field-based program will be structured to meet the needs of each
region, and most likely be a week-long exercise that he calls a "HiFive"
This event will have two
full days devoted to Elan, and one day each devoted to Niles and Xantech, and a
half-day each to Sunfire and Aton.
training events, Johnsen plans to utilize each brand's already-established online
training videos and classes, while at the same time creating smaller, highly
focused sales and technical trainings that will emphasize software updates,
system designing, programming techniques, as well as launches in new product
categories. These trainings will be delivered via WebEx, Skype and/or
For more information
about specific training events and schedules, distributors are encouraged to
contact Ken Johnsen directly at firstname.lastname@example.org, by phone at (760) 710-0546 or Skype using kenneth.johnsen6.