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AVAD Expands Initiative Offerings, Hires New Execs

6/05/2007 01:24:00 PM Eastern

Van Nuys, Calif. — AVAD, a distributor of home integration solutions with 37 locations nationwide, has introduced initiatives for existing partners, widening the reach of existing programs with new partnerships and has expanded its management team.

AVAD introduced an initiative in April called Integration Partners, a move the company said was designed to improved interoperability among its roster of home technology manufacturers. The purpose of the program is to encourage its manufacturer partners to work together to create products that work well together to make for a more seamless installation process for its installers.

The company also recently launched an initiative targeted at security installers and designed to encourage them to grow their businesses by adding custom home electronics offerings to their suite of services.

According to a release, the company kicked off the initiative at the International Security Converence-West in Las Vegas earlier this year when Joe Piccirilli, AVAD’s executive VP, taught a class called “Breaking Into Home Technology,” outlining the basics of entering the home electronics marketplace.

AVAD has also expanded its existing Dealer 2 Builder (D2B) program, which it says links builders with certified Electronics Systems Contractors (ESCs). Via a selection of new partnerships with dealers and builders, the distributor will now offer pre-packaged home technology systems in and around Boise, Idaho, and Charlotte, N.C.

In Boise, the company has partnered with Essential Systems, an AVAD dealer and certified D2B ESC, and builders Zach Evans Construction and MarKar Design and Construction. In Charlotte, the company partnered with Simonini Builders and Digital Home Systems.

Finally, the company has recently added two new executives to its payroll. Mike Gleason, most recently of Fujitsu, joined the company in March as its sales VP and last month, the company also hired Rick Wigen, former merchandising director at Best Buy’s Magnolia Audio Video TV, as its merchandising VP.

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