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Audiovox Hires Warren to Plot Car AV Strategy

10/13/2009 03:07:14 PM Eastern

Hauppauge, N.Y. -Audiovox
Electronics
appointed new VP mobile audio Jim Warren, formerly senior VP
sales and marketing at Harman, to oversee a new effort by Audiovox to adjust to
the changing autosound market.

The company will focus more heavily on "connected solutions" in
the vehicle, exploring how consumers will use products three to five years from
now, said Audiovox Electronics president Tom Malone.

"Jim's inclusion is to give us a... road map for how our mobile
audio group will change in new ways to connect to the car.  I think everyone needs to look at this in the
car space because you have many options on how to use technology, and you can
get lost going into 20 different directions," Malone said.

Audiovox is "very interested" in driver safety, and dealing with
the texting while driving issue, as well as voice recognition and WiFi
connectivity, said Malone.

Warren, who was at one time senior
VP merchandising at Car Toys, replaces Ray Leake who came to Audiovox from his
post as a senior buyer at Circuit
City.

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