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Apple Tablet Domination To Continue

1/06/2012 11:45:57 AM Eastern
#CES New York - The financial firm Canaccord Genuity is estimating Apple ended 2011 with 63 percent of the tablet market.

This figure is based on shipping 38.1 million iPads through the year. Apple had owned 81.8 percent of the market in 2010.

Samsung and Amazon were Apple's closest competitors with 8.3 percent and 6.2 percent, of the market, respectively.

Samsung shipped about 5 million tablets, while Amazon moved around 3.8 million tablets.

Other players listed by Canaccord were RIM, Motorola Mobility, LG, Nokia, HTC and Asus.

During the fourth quarter of 2011, the period it entered the tablet category, Amazon saw its portion of the tablet pie surge to 15.3. Samsung also performed well during this period shipping 2.7 million of its units for an 11 percent share.

Apple domination of the category will weaken slightly in 2012, according to Canaccord. By the end of this year Apple is expected to control 52.4 percent of the market and ship 54.6 million units.

The rest of the field will see their fortunes improve with Amazon and Samsung each with about 10 percent of the market and the remainder controlling 5 percent or less.


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