twice connect
careers

Apple Sets Sales, Profit Records

1/30/2012 12:01:00 AM Eastern
CUPERTINO, CALIF. — Apple reported its highest quarterly sales and earnings based on all-time record iPhone, iPad and Mac sales in its fiscal first quarter, ended Dec. 31.

Here are the highlights of Apple’s financial performance in the recordbreaking quarter:

• Revenue was $46.33 billion and was almost $20 billion more than a year ago ($26.74 billion).

• Net profit was $13.06 billion, more than double the profit of the same quarter in the prior year’s quarter ($6 billion).

Apple’s gross margin in its fiscal first quarter was 44.7 percent, compared with 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

Apple sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter; 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter; and 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter.

But Apple sold 15.4 million iPods, a 21 percent unit decline from the yearago quarter.

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”
Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo