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Apple Sets Sales, Profit Records

1/30/2012 12:01:00 AM Eastern

CUPERTINO, CALIF. — Apple reported
its highest quarterly sales and
earnings based on all-time record
iPhone, iPad and Mac sales in its fiscal
first quarter, ended Dec. 31.

Here are the highlights of Apple’s
financial performance in the recordbreaking
quarter:

• Revenue was $46.33 billion and
was almost $20 billion more than a
year ago ($26.74 billion).

• Net profit was $13.06 billion, more
than double the profit of the same
quarter in the prior year’s quarter ($6
billion).

Apple’s gross margin in its fiscal
first quarter was 44.7 percent,
compared with 38.5 percent in the
year-ago quarter. International sales
accounted for 58 percent of the quarter’s
revenue.

Apple sold 37.04 million iPhones in
the quarter, representing 128 percent
unit growth over the year-ago quarter;
15.43 million iPads during the quarter,
a 111 percent unit increase over the
year-ago quarter; and 5.2 million Macs
during the quarter, a 26 percent unit
increase over the year-ago quarter.

But Apple sold 15.4 million iPods, a
21 percent unit decline from the yearago
quarter.

“We’re thrilled with our outstanding
results and record-breaking sales of
iPhones, iPads and Macs,” said Tim
Cook, Apple’s CEO. “Apple’s momentum
is incredibly strong, and we have
some amazing new products in the
pipeline.”