twice connect

Apple: The Not-So- CE-Friendly CE Leader

8/08/2011 12:01:00 AM Eastern

TWICE readers realize better than anyone
how important one product can be to an industry,
and in making the case for “the most
important consumer electronics (CE) company”
of the past 25 years, that product was Apple’s

Yet it’s ironic that the company selected largely
by retailers as the most important to the CE industry
over TWICE’s 25 years would be one that
seems to want no part of the industry collective.

Apple’s iconic founder and leader Steve Jobs
has long shunned most trade shows, including
International CES. In fact, the former Macworld,
which was produced by an outside party, was frequently
scheduled on conflicting dates with the
world’s largest electronics trade show. Eventually
Apple dropped participation in even that event.

Jobs has been known to turn down various
achievement award honors and public speaking
engagements at industry events.

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