twice connect
careers

AMD Releases Trinity APU

5/15/2012 09:20:07 AM Eastern

New York - AMD today introduced its second-generation A-series
Accelerated Processor Unit (APU), and the company will have a tablet processor
ready when Windows 8 ships later this year.

 

Trinity processors are directly targeted for use in ultra-thin
laptops. Leslie Sobon, AMD's product platform marketing VP, said the company is
purposefully taking a different angle in developing processors for ultra-thin
laptops than Intel is with its Ultrabook concept. In order to obtain Ultrabook
status, a laptop must meet certain criteria set by Intel.

"We are not dictating anything to the vendors. We feel the
market is struggling due to a lack of differentiation, and we want to help
companies accomplish this," she said.

Sobon said AMD does make certain recommendation on how an
ultra-thin laptop should be constructed, but it is not willing to issue
specific instructions.

AMD said Trinity delivers twice the performance per watt and
an overall 29 percent increase in CPU performance compared to the
first-generation chip. This is accomplished with AMD's new Piledriver CPU core
that uses AMD's third-generation Turbo Core technology to shift power between
the CPU and GPU depending upon need.

Sobon described the new Trinity APUs as more of a graphics
processor than a CPU, and thus enables better gaming and video playback.

Power savings enhancements with Trinity can now deliver
about 12 hours of battery life, AMD said.

Of all the features Trinity will deliver into the ultra-thin
category, instant-on is the most highly regarded by consumers, according to
AMD's research, Sobon said.

Trinity improves upon its predecessor Llano processor by
using half the power, 17 watts and packing in 1.303 billion transistors onto
the silicon, compared with 1.178 billion. Trinity is scalable upward to 100
watts for use in traditional desktop computers.

On the tablet front, Sobon said AMD will focus on developing
a sub 5-watt processor for tablets running Windows 8 when that operating system
is released. Sobon said AMD will focus on Win 8 devices because that OS is
optimized to run AMD's APU.

However, AMD can also develop a processor for Android
devices if its developers request it, Sobon said, adding that the Android
tablet processor field, while still small, is crowded, so the company is better
off focusing on Windows-based devices.

amd
PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National