Sunnyvale, Calif. - Chipmaker AMD has developed a new interactive
retail display that will debut this weekend in select TigerDirect stores.
The Vision Experience Center (VEC) is a 6-foot-tall visual
merchandising display featuring an ATI
Eyefinity touchscreen interface and cloud-based services to help customers
select the best AMD desktop and notebook components or platforms based on their
computing needs rather than on technical specs alone.
By providing crucial product information available online while
shopping in-store, the VEC extends TigerDirect's and sister chain CompUSA's
Internet-based Retail 2.0 store concept, which allows shoppers to access price
and product information -- and even browse competitors' Web sites -- from
in-store display screens adjacent to the product.
AMD and TigerDirect will discuss the VEC and the future of Retail
2.0 during a webcast on Saturday, Aug. 28, at 2:00 p.m. EST at www.retail20.com/amd.