twice connect
careers

Amazon Remains Tops In e-Readers

3/10/2011 12:57:03 PM Eastern

Framingham, Mass. - The e-reader category performed very well
during the 2010 holiday period, with 6 million units shipping worldwide,
according to IDC.

This almost equaled the yearly total of 12.8 million e-readers
shipped worldwide in 2010. In 2009, 3 million e-readers shipped.

IDC credited the growth to increased awareness of the devices due
to the attention being received by media tablets and the e-reader's low
pricing.

Amazon maintained its dominant position, with 48 percent of the
market during the fourth quarter and for the year overall.

Barnes & Noble managed to maintain its No. 2 position in the
category for the year, with 12.9 percent of the market, but it was pushed into
third place in the fourth quarter by Pandigital, which had a 13 percent share
compared with BN's 12.5 percent. Pandigital was the third largest shipper for
the year, with 10 percent of the market, according to the report.

Hanvon came in fourth place, while Sony Reader's shipments grew
81 percent during the fourth quarter, to 800,000 units.

Half of Hanvon's shipments took place in China, and IDC noted the
company struggled outside that country when faced with the stiffer competition
presented by Amazon and the other leaders.

Print Stories: 
PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s