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Amazon, Newegg Launch Black Friday Promotions

11/01/2011 10:00:59 AM Eastern
Seattle - Pureplay e-tailers Amazon.com and Newegg.com are getting a jump-start on Black Friday with a pair of month-long promotions.

 For its part, Amazon pre-empted the post-Thanksgiving period with the opening today of a "Black Friday Deals Store." Located at www.amazon.com/blackfriday, the traffic-driving effort will variously offer discounts on hundreds of select CE and other items now through Nov. 25, and provides free shipping on orders more than $25.  

Deals that will be available at various times during the lead-up to Black Friday will include:

  • Fujifilm's FinePix F505 digital camera with 4GB memory card for $179;

  • TomTom's XXL 5-inch widescreen GPS navigator for $80;

  • Philips' speaker system dock for iPod/iPhone with LED clock radio for $50;

  • an Altec Lansing digital boombox for $200;

  • up to 20 percent off Disney Nintendo video game bundles;

  • buy two, get one free offers on select Electronic Arts sports video games including FIFA Soccer 12, Madden NFL 12 and NHL 12; and

  • a 9-inch Sony LED digital photo frame for $69.

"When it comes to holiday gift shopping there are three things customers want: low prices, items to be in stock and ready to ship, and a convenient shopping experience," an Amazon spokesperson said. "So in addition to our everyday low prices, customers will find exceptional deals in our Black Friday Deals store starting today all the way through Black Friday."

Meanwhile Newegg, the largest CE- and IT-specific e-tailer, has kicked off its second annual Black November promotion in the U.S. and Canada, which will feature numerous deals and other special promotional offers. The company is promising "significant savings" on items including TVs, video games and computer components, as well as products from its newer cookware and personal care categories.

From Nov. 23 until Dec. 24, Newegg will also run its Iron Egg Guarantee program, in which all products featuring a special iron egg icon will have an extended return policy of 60 days and will be eligible for Newegg's price-guarantee service, which refunds the difference if a purchased item is offered for a lower price by another "major" online retailer.

 Newegg's Black November sale will be followed by separate promotions on Black Friday, Cyber Monday and Encore Tuesday.

 Bernard Luthi, Newegg's senior VP of marketing, web management and customer service, said the company "is committed to doing everything we can to make the 2011 holiday shopping season easy and convenient. We are hoping that our Black November promotion and Iron Egg Guarantee will give our customers the shopping power they need to avoid the crowds, chaos and pandemonium of ‘mall madness' altogether."

 

 

 
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