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Amazon Making Site More Tablet-Friendly: Reports

9/06/2011 03:42:42 PM Eastern

Seattle - Amazon.com is reportedly
optimizing its website for tablet computers.

The new design, which is gradually being
rolled out, has a larger search bar, fewer buttons for a streamlined look, and
places digital content ahead of physical merchandise on the home page, several
published reports indicate.

It is believed that the updated
layout was developed to improve the shopping experience for users of Apple's
best-selling iPad, and in anticipation of Amazon's own long-rumored Kindle
tablet, which is expected this fall.

Web accounts compare the device's
physical design to Research In Motion's Playbook tab, and suggest that a 6GB
version will be released in November for $250.