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Amazon Launches CE Trade-In Program

5/23/2011 12:01:00 AM Eastern

SEATTLE – Amazon.com has added CE to the range
of pre-owned products it will accept as trade-ins.

Its new Electronics Trade-In Store will accept used
tablets, cell phones, MP3 players, cameras, GPS devices
and other CE items in exchange for Amazon gift
cards. As with its existing trade-in program, which covers
video games and DVDs among other items, products
can be mixed within a single box and shipping is
free, regardless of where they were purchased.

“Technology is constantly evolving and newer, better
versions of consumer electronics are introduced
all the time,” said CE VP Paul Ryder. “We want to give
customers the opportunity to get great value from their used electronics. Hundreds of thousands of customers
have already received millions of dollars in gift cards from
the other products in our program. The electronics category
is a natural extension and we are delighted to offer
our customers more trade-in options.”

Customers can check the eligibility of their product
on the trade-in sites, click a button to add items to their
shipment, and print a pre-paid shipping label. Exchange
value is based on product condition, with criteria ranging
from “acceptable” to “like new,” and an Amazon gift
card will be deposited into the customer’s Amazon.com
account, generally in less than 48 hours after the product
is received and inspected, which can be used toward the
purchase of any item sold on the site.

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