twice connect
careers

Amazon Debuts Cloud Player Service

3/29/2011 12:02:00 PM Eastern

Seattle - Amazon.com has launched Amazon Cloud Drive for the
web, Amazon Cloud Player for Web, and Amazon Cloud Player for Android, which
enable customers to securely store music or other content in the cloud and play
it on any Android phone, Android tablet, Mac or PC.

The online retailer said customers can easily upload their
music library to Amazon
Cloud Drive
and can save any new Amazon MP3 purchases directly to their
Amazon Cloud Drive for free.

"We're excited to take this leap forward in the digital
experience," said Bill Carr, movies and music VP at Amazon, in a prepared
statement. "The launch of Cloud Drive, Cloud Player for Web and Cloud
Player for Android
eliminates the need for constant software updates as
well as the use of thumb drives and cables to move and manage music."

Carr said, "Now, whether at work, home, or on the go,
customers can buy music from Amazon MP3, store it in the Cloud and play it
anywhere."

Customers automatically start with 5GB of Cloud Drive
storage to upload their digital music library, and those who purchase an Amazon
MP3 album will be upgraded to 20GB of Cloud Drive space. New Amazon MP3
purchases saved directly to Cloud Drive are stored for free and do not count
against a customer's storage quota.

In addition to the 5GB of free storage, customers can
purchase storage plans starting at $20 a year for 20GB, Amazon said.

Files can be stored in AAC or MP3 formats and will be
uploaded to Cloud Drive in the original bit rate. Customers can hand-pick
particular songs, artists, albums or playlists to upload or simply upload their
entire music library, the retailer said.

With Cloud Player
for Web, customers who have a computer with a web browser can listen to
their music. Cloud Player for Web currently supports Internet Explorer,
Firefox, Safari and Chrome. Cloud Player for Web lets customers easily manage
their music with download and streaming options, Amazon said. Customers don't
need to worry about regularly updating software on their computer to enjoy
music, and Amazon MP3 customers can continue to use iTunes and Windows Media
Player to add their music to their iPods and MP3 players, Amazon said.

Cloud Player for
Android is now bundled into the new version of the Amazon MP3 App, and
it includes the full Amazon MP3 Store and the mobile version of Cloud Player.
Customers can use the app to play music stored on their Cloud Drive and music
stored locally on their device. Features include the ability to search and
browse by artist, album or song, create playlists and download music from Cloud
Drive.

Files
are securely stored on Amazon Simple Storage Service (Amazon S3), and each file
is uploaded to Cloud Drive in its original bit rate. Customers can buy music
anywhere and know that their MP3s are safely stored in Cloud Drive and
accessible from any device.