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Amazon Aims To Light Tablet Market On Fire

9/28/2011 10:55:34 AM Eastern

New York - Amazon today introduced the Kindle Fire tablet

Amazon's $199 Kindle FireThe Kindle Fire will retail for $199, feature a 7-inch
display and use a customized version of the Android OS. It is powered by a
dual-core processor.

 It will ship Nov. 15.

The tablet will be bundled with a 30-day free trial of
Amazon Prime, the online seller's subscription delivery and video-streaming

Amazon CEO Jeff Bezos said the Fire will give customers
access to Amazon's movies, TV shows, music library and books along with many
Android apps.

The Fire uses a special web browser called Amazon Silk. The
browser resides on both the device and what Bezos called the Amazon Elastic
Compute Cloud. This will enable fast page downloads, he added.

The Fire wasn't the only headliner for the event. Amazon
also showed off the Kindle Touch, a touchscreen version of its hot-selling
e-reader. It will carry a $99 suggested retail. There is also a 3G version with
a $149 price. Both go on pre-order today, shipping on Nov. 21.

Amazon also showed an even lower-priced Kindle, at $79. It
drops the touchscreen and keyboard.

today for further updates.

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