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Amazon Adds 3D Primer

4/26/2010 02:11:40 PM Eastern
Seattle - Amazon.com launched an educational 3D TV page today at www.amazon.com/3d.

 The micro site, called Amazon 3D 101, is described as a comprehensive "one-stop information and shopping destination for all things 3D."

"While 3D is on the minds of a lot of customers, many are confused about this new technology and what they need to do in order to watch FullHD 3D TV or movies, play 3D video games or use 3D on their computers," said Ben Hartman, the company's recently appointed home electronics director. "Our goal with the Amazon 3D 101 customer education center is to provide our customers with easy-to-understand information that will help demystify this new technology."

 Key features include:

  • educational videos;
  • buying guides;
  • discussion boards visited by Amazon staffers and other customers;
  • frequently asked questions; and
  • an interactive, intuitive layout.

Like other authorized Samsung dealers, Amazon is also offering customers a free 3D starter kit comprised of the Blu-ray 3D movie "Monsters vs. Aliens" and two pairs of Samsung 3D active-shutter glasses with the purchase of a qualifying Samsung 3D HDTV and 3D Blu-ray Disc player.

Amazon's 3D instructional page joins other online tutorials by e-tailers, including Crutchfieldand BestBuy.com.
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